Solar Myths Busted: “It’s Too Expensive”

August 06, 2025•3 min read

Let’s tackle the myth that just won’t die.

You’ve heard it. Maybe you’ve even said it yourself:
“Solar is too expensive.”

It sounds reasonable, right?
After all, putting panels on your roof must cost a fortune.
But here’s the truth—

That idea is old thinking.
Like 2007 iPod old.
It’s based on outdated numbers, bad info, and fear.

Let’s walk through it together.
Because when you look at real numbers, solar starts to look a whole lot smarter—and a whole lot cheaper—than staying tied to that overpriced utility bill.

Sticker Shock vs. Real Cost

Most people stop at the upfront price tag.
They see a number like $20,000 and think,
“I could never afford that.”

Fair enough. That’s a big number.

But you’re not buying panels like you buy groceries.
Solar is a long-term investment—not a short-term expense.

You don’t pay $20,000 today.
You pay monthly—just like you already do for electricity.
Only difference?
With solar, your payments actually go toward owning something.

Right now, your utility company owns your power.
You rent it. Forever.
And rent never goes down.

With solar, you lock in your costs and start moving toward energy ownership.

Financing Changed the Game

Here’s the secret nobody’s telling you:

Most homeowners don’t pay cash for their system.
They finance it—same as a car or home remodel.

There are programs with:

$0 down
Low interest rates
Monthly payments that are often less than your current electric bill

Let that sink in.
You can pay less per month for solar…
than you’re already paying for PG&E.

So what’s really more expensive—solar, or staying stuck?

The Real Enemy: Your Utility Bill

Let’s flip the script.

Imagine if the power company sent you a 25-year bill.
One giant number.
$75,000. $90,000. Maybe even more.

Because that’s what you’ll spend on electricity over the next 25 years—if you do nothing.

And guess what?
That bill’s going up every year.

PG&E raised rates again this year.
And they’ll do it again next year.
And the year after that.

Solar doesn’t do that.
Once your system is installed, your rate is locked in.

Incentives = Instant Discounts

Still think it’s too expensive?

Let’s talk tax credits.

Right now, the federal government will pay 30% of your system cost through the solar tax credit.

That’s not a coupon.
That’s cash back in your pocket.
Thousands of dollars. Just for switching.

And depending on your area, there may be state and local rebates too.
(Yes, we help you find those.)

It’s like buying a house and getting part of it paid for—just because it’s a smarter way to live.

Myth: Busted

If you’ve read this far, let’s call it like it is:

Saying “solar is too expensive” in 2025 is like saying Netflix costs too much while writing checks to Blockbuster.

It’s not about price.
It’s about perspective.

And when you look at the whole picture—
✔ your current bill
✔ the rising costs
✔ the tax breaks
✔ the equity you gain
✔ the freedom from your utility company—

Solar starts to look like the smartest decision on the block.